Branding
Branding – the promotion of a particular product or company by means of advertising and distinctive design.
Steps to create a successful brand
Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience?
Organise your business on this promise….
Communicate this….
Be consistent……..
Applying a holistic approach to your businesses branding allows you to encapsulated and create the ‘consumer experience’ – in turn creates brand loyalty which is what all at the end of the day striving for.
There are some amazing examples of this and how companies tap into our senses not just our sight, there is sound – ring tones, start up sounds i.e. when you turn on your computer or even when you turn on your alexia – she has a familiar sound. Smell – Eva thought about when you sit in a new car and how it has that incredible new car smell? Well companies pay millions to emulate certain smells in new cars. Royals Royce discovered this when making new models consumers were not feeling the same connection when they sat in their new car… as modern materials didn’t have the leather or wood scent, so now you will find underneath or implanted into all new Royals Royce cars a roller ball scent which emits and evokes the smell of leather and cherry wood! And don’t even get me started on Crayoler wax pens….. lol
There are 1000’s of examples but as a business owner or someone that is creating a product its good to start to be aware and think of ways how you can direct you business to create a strong brand identity – what makes you stand out from the rest and how you can create that all important Brand Loyalty! And bring on those air fresheners!
Author Georgie Gaines